2023
What would a high-fashion beverage company look like?
Tee Beverages launched their brand and herbal-infused seltzers in 2022 to great success, though they quickly outgrew their initial brand identity and online presence. Wanting to capture a larger market (especially new-drinkers) we created a new digital identity and website with e-commerce, following the mantra: “What would a high- fashion beverage company look like?” On-top of this, we are developing refined packaging, sales assets, and merchandise.
> Brand Design
> Graphic Packaging Design
> Marketing Development
> Web Design
Rewards & Incentives Mechanism
← Keys are earned by engaging with IKEA Family by spending, interacting with the community, and moving forward in home project journeys.
← Rewards are unlocked using the Keys earned. Members can choose which rewards to unlock to ease the parts of the home project they find the hardest.
TOOLS FOR CONFIDENCE
Core Interactions
EARNING KEYS AND UNLOCKING REWARDS
DRIVES PROJECT JOURNEY
→
IKEA home assistant guides users through their home project journeys with helpful interventions.
→
The rewards screen shows how many Keys have been earned, and what rewards have been unlocked.
Users can unlock more at the Rewards Store to help with the areas of project journeys they find hardest.
→
This user unlocked an in-store ‘Style Consultation’ to help them choose the best pieces for their home.
“Confidence is the entertainment - they should be challenged. The confidence that they are moving forward is fundamental.”
- ‘Dark,’ video game designer of 15 years
CREATING SPACES
DRIVING LIFETIME VALUE & BUILDING AN ONGOING RELATIONSHIP
→
Tailored Space creation journeys for varying levels of interior design confidence.
→
Personalised product recommendations and inspiration.
A Community Feed where members can earn Keys by inspiring each other.
→
Guiding members through their home projects and rewarding them with Keys along the way.
Keys
for IKEA Family
Helping you unlock dreams at home.